New Delhi, November 6, 2024 — Nat Habit, a leader in 100% natural skin and hair care rooted in Ayurvedic traditions, has unveiled the second phase of its “Breathe Life Into Your Beauty” campaign. This next chapter celebrates collaboration with diverse content creators and the debut of VeDHA, an advanced digital skin analysis tool designed to personalize skincare based on precise skin health data.
The campaign, which champions the purity of ingredients and meticulous processes, features partnerships with creators from various fields, such as dance, culinary arts, and travel, all reflecting Nat Habit’s commitment to natural beauty. Influencers including dancer and artist Upasana Madan, culinary expert Kirti Bhoutika (winner of MasterChef India Season 5), and travel creator Prakriti are spotlighted, each bringing a unique perspective that aligns with Nat Habit’s philosophy of pure, handcrafted skincare.
Highlighting the campaign, Upasana Madan explained her connection to the brand’s values: “In my dance, I channel energy into each movement to bring it to life. With Nat Habit’s campaign, I see this philosophy applied to beauty—products that work in harmony with our natural rhythm for radiant skin.”
Kirti Bhoutika also shared her insights on Nat Habit’s approach, comparing it to her culinary process. “Fermentation is key in both my cooking and Nat Habit’s formulations,” she said. “Just as my kanji benefits the gut, Nat Habit’s Navdha Shampoo, through fermentation, delivers nutrients that deeply nourish the hair.”
The unveiling of VeDHA, or Visual epiDermal Health Analysis, marks a breakthrough in personalized skincare. VeDHA uses image processing and dermatological mapping to measure skin’s cellular age and health, enabling users to choose products suited to their unique skin needs. With up to 95% accuracy, VeDHA offers consumers valuable insights into their skin, blending Ayurvedic principles with modern science.
Swagatika Das, Co-Founder of Nat Habit, expressed her vision: “VeDHA bridges the gap between traditional Ayurvedic wisdom and scientific understanding. We’re reinterpreting Ayurveda for the modern Indian, combining authenticity with precision.”
Chief Marketing Officer Ankita Srivastava added, “This campaign harmonizes the art of beauty with the science of Ayurveda. Each creator’s story mirrors the thoughtful craftsmanship behind Nat Habit, while VeDHA exemplifies how our Ayurvedic solutions work at the cellular level.”
Founded in 2019, Nat Habit has grown quickly, fueled by Series-B funding led by Bertelsmann India Investments, Fireside Ventures, Peak XV Partners, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures. The brand’s in-house R&D and tech-enabled manufacturing setup ensure high-quality Ayurvedic products that prioritize freshness and efficacy.
To explore the “Breathe Life Into Your Beauty” campaign and VeDHA’s personalized skincare recommendations, visit Nat Habit online.
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