Currently, McDonald’s is teaming up with the other global powerhouse: K-pop megastars BTS. Moreover, the fans of the band will be capable of buying its favorite McDonald’s order which is in almost different countries. Further, this is the first time that the fast-food giants will be highlighting the celebrity’s favorite order in more than one market. From 26th May, the promotion will start rolling out.
McDonald’s is making use of the Famous Orders promotions to reintroduce customers to its core items. By teaming up with the rapper, the company has kicked off the marketing strategy in the month of September. Right now his order was so popular which is caused Quarter Pounder shortages for some McDonald’s locations. Moreover, the McDonald’s executive informs the investor which the company hits multiple records across the different social media accounts when the collaborations were announced. Even a follow-up deal with reggaeton singer J.Balvin even boosted the sales.
However, McDonald’s now can surpass its prior success with the BTS collaboration. Further, the band is well known for its diehard supporters who believe themselves the Army and also helped in making K-pop mainstream outside Asia. Big Hit Entertainment went public on the Korea Exchange in the month of October. Additionally, the BTS fans even joined the retail investors for helping shares pop at the time of the stock’s first-day trading.
BTS’ signature order involves either a nine- or 10-piece Chicken McNuggets, reliant on the market, as well as medium World Famous fries, a medium drink, and Sweet Chili and Cajun dipping sauces encouraged by recipes from McDonald’s in South Korea.
