Deendayal Antyodaya Yojana- National Urban Livelihoods Mission (DAY-NULM) that functions under the Ministry of Housing and Urban Affairs signed MoU with Amazon for e-marketing of products made by Self Help Groups (SHGs) across the country in urban areas. Provisions: The partnership aims to provide access to a wider customer base for products made by SHGs and to strengthen the mission of creating sustainable livelihoods in urban areas. It is expected to unleash the innate entrepreneurial potential of urban women. The presence of women entrepreneurs on the ‘Amazon.in’ is currently growing, since the inception of its dedicated program Amazon Saheli.
Shruthi M is a dedicated Business News Reporter at Global Business Line, specializing in breaking stories, insightful analyses, and comprehensive coverage of the global business landscape. With a keen eye for detail and a passion for delivering accurate and timely news, Shruthi keeps readers informed on the latest market trends, corporate strategies, and economic developments shaping industries worldwide.
