[ad_1]
Business Wire India
GoNuts, Asia’s largest and most influential celebrity commerce platform, launched GoNuts for business, that aims to be the trusted platform for start-ups and MSMEs to build their brands and use celebrities across music/television/film/sports and lifestyle to make their marketing and brand promotions effective.
GoNuts thus provides start-ups, the opportunity to connect to a wide range of celebrities to create branded content, brand promotions and brand endorsements. GoNuts for business will cater to the marketing needs of over 50 million SMEs in India. Access to celebrities and influencers has thus far been the prerogative of large brands and agencies. GoNuts plans to democratise access, cost effectively, by being the trusted pipe to enterprises across India.
GoNuts has a portfolio of over 800 leading celebrities; most of them exclusive on GoNuts, across categories like films, television, sports and music, amongst others. This gives brand custodians a diverse range of celebrities to choose from that aligns with their audiences. Few of the leading celebrities on the platform include Shankar Mahadevan, Hans Raj Hans, Shaan, Kailash Kher, Sukhbir, Talat Aziz, ShibaniKashyap, Hariharan, Sivamani, Shivin Narang, Jonty Rhodes, Sumeet Verma, Ranveer Brar, Ashish Vidyarthi and Vicky Ratnani.
Commenting on the launch Mayank Gupta, Co-Founder, GoNuts, said, “Businesses always evaluate their investment in terms of ‘bang for buck’. We are glad to announce GoNuts for business that now helps MSMEs compete with larger and more established brands, by giving them the opportunity to use celeb driven brand promotions. We aim to be the only fully tech-enabled platform to get celebrities across genres, price points and languages on-demand to enable businesses market better and make peoples lives richer. Start-ups and SME’s, who form the core of India’s business, have thus far not been able to navigate the opacity of the entertainment industry and get access to celebrities that is trustworthy. With GoNuts, we provide more than 800 celebrities who will now be accessible to business owners and MSMEs at prices they can afford. We hope to disrupt the $10b traditional advertising and marketing landscape in India.”
Adding to this Vinamra Pandiya, Founder, GoNuts, said, “Celebrities lose out on a lot of work and volume of business due to price irrationality and middlemen who in most cases have their own interest ahead of the artist. This opacity and access is what GoNuts for Business will now solve at the click of a button. Prices for brand promotions and branded content starts from as low as Rs 10,000 up to a couple of lakhs depending on the star and the need of the brand.”
The uniqueness of the platform is its ability to connect the Indian and global Indian diaspora to celebrities and influencers that are multi genre, multi-lingual and also at multi-segmented price points.
[ad_2]
Source link
Virter is a dynamic Virtual Reporter specializing in technology, startups, and emerging trends in the digital world. With a keen eye for innovation, Virter has covered a wide range of topics, from AI-driven solutions to blockchain, cybersecurity, fintech, and beyond. Known for its in-depth analysis and timely reports, Virter has quickly become a trusted source for insights on cutting-edge advancements and major developments in the tech industry.
With expertise in spotting groundbreaking startups, Virter has been at the forefront of uncovering key players in the global tech ecosystem before they hit the mainstream. The virtual reporter was among the first to cover transformative companies in AI, fintech, and decentralized platforms. Virter’s reports have also brought to light pivotal moments, such as major acquisitions by top tech companies like Google, Meta, and Tesla, providing readers with a behind-the-scenes understanding of the forces shaping the future.
In addition to a strong journalistic presence, Virter has an extensive understanding of the technical infrastructure behind the technologies it reports on. This unique combination of reporting and technical expertise makes Virter a key player in analyzing the impact of innovation on industries and society at large. Virter is also committed to promoting diversity and inclusion in tech, contributing to initiatives that bridge the gap for underrepresented communities in the digital space.
Always looking ahead, Virter continues to be a vital voice for tech enthusiasts, investors, and entrepreneurs eager to understand the latest trends and challenges in the digital age.