Adidas is now collaborating with the Artificial Intelligence platform provider Findmine to provide the complete product recommendation on the retailer site.
According to the report which has been revealed reported that with the use of AI, the German sportswear company could automatically generate the complete recommended outfits as a customer browses the website looking for the much more individual products.
Before the solution, Adidas added some of the merchants would have to manually put together outfits for its online “Complete the Look” feature — a process that took 27 steps and 20 minutes to finish up the entire process, and resulted in some which is also than 10 percent of products appearing in the entire feature. And since the customer average order value (AOV) apparently which has also been increased when they were shown a recommended outfit, Adidas wanted to find a way to make the process easier.
Enter the Findmine with an AI solution that was initially tested out at the time of six weeks that showed the half of the traffic to the Adidas site manually programmed outfits, while on the other hand remaining half were also offered outfits generated by the Findmine. The pilot also proved that both the customers and merchants were unable to distinguish between the manually created ensembles and AI-based outfits.
Now the tech was also officially rolled out, Adidas has also seen a 95% decrease in the time merchandisers spend on the complete look, while the number of items features in the outfits has also been increased by the 960%.
“Findmine has also helped us to reduce the large amount of manual work and has helped us ensure that our newest products have to cross-sell from day 1, improving conversion, average order value, and customer satisfaction better than any other solution we’ve tried,” said Bryan Klavitter, senior director, Adidas consumer experience.
In 2018, Adidas also revealed that it was now planning to close the stores to focus more on the initiatives of the digital aspects to more than simply double the ecommerce sales in the last two years’ time.
“Our website is the most essential store we have across the globe,” Kasper Rorsted, chief executive officer of Adidas, said at the time. “It has come with lots of priority when we hire, when we allocate our some of the resources and when we build our infrastructure.”
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